Rhodes Quality and TRUELOVE are searching for South Africa’s most creative food influencers.
This is your chance to SHINE if you're passionate about cooking, love experimenting with flavours and sharing fun cooking videos.
Are you the official Rhodes Quality Food-Fluencer?
If you think you have what it takes to make tastebuds dance, show us what you’ve got!
The winning foodie will receive R25,000 cash, PLUS a year’s supply of Rhodes Quality products and the title of TRUELOVE Rhodes Quality Food-Fluencer of the Year.
The prize also includes exposure in TRUELOVE magazine – and monthly recipes featured across TRUELOVE’s digital platforms.
To kickstart your journey as a food influencer, you’ll get the chance to create exclusive recipe videos with TRUELOVE, allowing you to share your culinary creativity with thousands of food enthusiasts in South Africa.
Submit your recipe today!
1. CREATE a 30-second video showcasing a recipe that includes at least two Rhodes Quality products.
2. SHARE your video on Instagram or Facebook! Be sure to TAG @RhodesQuality and @TRUELOVE – and add #RhodesQualityFoodFluencer #TRUELOVEMagazine.
3. The top 3 finalists will showcase their talent in an exciting cook-off, judged by TRUELOVE magazine editor, Mbali Soga, and some of South Africa’s top foodies.
We’ll also see if you have what it takes to cook up something special with the Rhodes Quality mystery box!
NB Your entry will not be valid if you do not use the following tags: #RhodesQualityFoodFluencer #TRUELOVEMagazine
Keep It Short & Snappy
Your video should be punchy and engaging – aim for 30 seconds max.
Use an app to show key steps and visuals.
Light Up Your Dish
Natural light is your friend! Shoot near a window or use a ring light to make your food pop.
A clean, clutter-free background will keep the focus on your dish.
Showcase Those Rhodes Quality Products
Feature at least two Rhodes Quality products in your recipe.
NB: No other brands should be visible in your video. Decant ingredients into plain bowls or plates if needed.
Make It Mouthwatering
Close-up shots of stirring, pouring, and sizzling = irresistible content!
Use slow-motion shots for dripping sauces, melty cheese, or crunchy textures.
Hook Your Audience in the First 3 Seconds
Start with a teaser shot of the final dish or a mouthwatering bite.
Use on-screen text or a voice-over to explain what you're making.
BONUS TIP
Let your personality shine! Whether it’s a fun voice-over, a catchy phrase, or a signature cooking move, make your video uniquely YOU.
Please note: Be sure to tag @RhodesQuality and @TRUELOVE in your videos posted to Facebook or Instagram. Only entries following these guidelines, using #RhodesFoodFluencer and #TRUELOVEMagazine will be considered.
COMPETITION RULES | TERMS & CONDITIONS
PLEASE NOTE:
Any products included in your recipe alongside the Rhodes Quality range must be decanted and cannot appear in the video.
- To enter The Rhodes Food-Fluencer Competition, you must be over the age of 18.
- You must be a South African citizen and reside in South Africa.
- Prizes: The winner will receive R25,000 cash, PLUS a year’s supply of Rhodes Quality products, and the title of Rhodes Quality Food-Fluencer of the Year. In addition, the prize includes exposure in TRUELOVE magazine and features across TRUELOVE’s digital platforms. To kickstart your journey as a food influencer, you’ll get the chance to create exclusive recipe videos with TRUELOVE.
- To enter and be considered, participants must tag @RhodesQuality and @TRUELOVE in their videos posted to Facebook or Instagram, using #RhodesFoodFluencer and #TRUELOVEMagazine.
- Entrants must feature at least two Rhodes Quality products in their recipe.
NB: No other brands should be visible in your video. Decant ingredients if needed. - By participating in The Rhodes Food-Fluencer competition, participants agree that their name, photo, and Instagram/Facebook video may be published and shared on truelove.co.za, on our special Rhodes Quality Food-Fluencer hub, and on any Rhodes Quality platforms.
- There is no entry fee for this competition. The competition opens 12 August 2025 and closes on 31 March 2026; no further entries can be accepted after the closing date.
- You may enter as many times as you like.
- By accepting these terms and conditions, you as a legal guardian confirm and give consent to the following:
- (a) All rights, including intellectual property rights and copyright on the video you enter for the competition, remain with you. After you upload the video to the competition page, these rights will vest in Media24.
- (b) Except as specified in these terms and conditions, TRUELOVE and Media24 have no obligation, financial or otherwise, to you with respect to the publication or use of the videos or recipe content.
- (c) The use and publication of the videos, in accordance with these terms and conditions, will not violate your right to privacy. Your private details will not be shared with third parties.
- (d) The participant may have the opportunity to appear in our marketing materials, subject to their rights to decline such an invitation.
- The final selection of the top 5 finalists will be made by the judging panel, and that decision is final. Media24 and the judging panel’s decision on any matter relating to the competition or these terms and conditions is final, and no correspondence will be entered into in this regard.
- The video shared as part of the entry – as well as the participant’s recipe – will be judged by the panel’s criteria when selecting the top 5 finalists.
- Finalists will be notified via Direct Message on the platform you posted your video on. Please keep an eye out for correspondence and be sure to engage with the official TRUELOVE page.
- Media24 will attempt to contact the winner during office hours (09:00 to 17:00). If you are not reachable, the next participant will be contacted, and you will forfeit your position in the final round.
- Finalists, as well as the winner, will be announced in TRUELOVE, on truelove.co.za, on TRUELOVE’s social media platforms, and on Rhodes Quality platforms. The winner will enter an agreement to create content in association with Rhodes Quality and TRUELOVE for a year.
- You understand that by entering, your first name, surname, age, photo, recipe, and video may be published on the Rhodes Quality Food-Fluencer hub and on various platforms per these terms and conditions, and that your participation in this competition – as well as the acceptance and/or use of a prize, is at your own risk.
- Media24 takes no responsibility for any liability, damage, or loss (direct or indirect) that may arise from participating in this competition.
- By participating in this competition, you agree that Media24 may occasionally contact you regarding promotions and other marketing that may be relevant to you, subject to your right to decline such promotions and marketing.
- By participating in this competition, you consent to the processing of your personal information in accordance with the Media24 Privacy Policy, which is available at media24.com/privacy-policy.
- We reserve the right to modify, postpone, suspend, or cancel the competition or any prizes or any aspect thereof without notice, at any time and for any reason. In the event of such modification, postponement, suspension, or cancellation, you agree to waive any rights, interests, or expectations you may have from Media24 or our sponsors, and you acknowledge that you will not recover any damages from us and our sponsors.
- Employees of TRUELOVE and Rhodes Quality may not participate in the Rhodes Quality Food-Fluencer competition.
The judges’ decision is final, and no further correspondence will be entered into. The awards and prizes are not exchangeable.
One lucky voter will win a Rhodes Quality product hamper. Voting closes 31 March 2026.
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